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This site impact-surfshop.com had the following in the web site, "Vous offre un service de commande en ligne complet, de qualité et sécurisé." We noticed that the webpage stated " Vous trouverez toutes les grandes marques et un large choix de matériel aux prix les plus compétitifs." It also stated " Des conseils de professionnels et de pratiquants soucieux de vous aiguiller sur du matériel adapté a votre évolution. Un atelier de réparation, où après devis, des professionnels en véritable artisans amoureux de leurs métier répareront vos boards." The header had Impact as the highest ranking keyword. It was followed by surf shop, surf, and shop which isn't as ranked as highly as Impact. The next words the site used was matériel. lyon was also included but could not be understood by web crawlers.